Watch This: Gorillaz’s Noodle featured in new Jaguar commercial

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As part of Jaguar’s latest campaign to show children just how “brilliant, inspiring, creative and diverse [a] career in engineering can be,”, the luxury vehicle brand has enlisted an unlikely candidate as its fresh face: Noodle, lead guitarist of Gorillaz.Jaguar Land Rover’s initiatives are driven by the desire to encourage younger generations to pursue a career within the industry, which it believes will ultimately lead to a future “decided and driven by engineers.” By tapping into one of the most influential bands in music culture and, more importantly, appointing a female as its newest Global Ambassador, it’s clear that the brand is especially appealing to young girls fascinated by the field.Watch as Noodle illegally enters Jaguar’s secret test facility to take the I-TYPE for a test run.Read More: Gorillaz kick off new album campaign with The Book of Noodle Gorillaz launch Instagram account and new website De La Soul and Snoop Dogg to appear on Gorillaz’ new album

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