Track Of The Day 7/10 – Alice Olivia

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‘Shot You Down’The internet has had a democratising impact on pop music.
Before, the public were forced to sift through whatever the industry deigned it appropriate to offer them – now, the consumer is in control.
And right now, the consumers are rabidly pursuing Alice Olivia. A viral success, her flouro-laden take on electronic pop matches digital tones to a humane sense of songwriting.
Feted by Mark Ronson, YouTube recently flew the singer out to New York in order to shoot a mini-documentary exploring her colossal online profile.
New single ‘Shot You Down’ could mark her impact on the mainstream. Glistening, pitch-perfect pop music, Alice Olivia fuses ambitious songwriting with a cool-as-hell persona.
Tune in now.

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